More Than Money: Service Builds Trust

Cut out people holding hands with a house in the middle with a heart on the house.
August 5 2025

In today’s highly competitive financial landscape, customer service has emerged as a critical differentiator for banks. While interest rates and product offerings remain important, it is the quality of customer interactions that often determines loyalty and long-term relationships. 

For most individuals, banking is deeply personal. Customers expect banks to be not only efficient and secure but also understanding and responsive. A bank that addresses concerns quickly and treats customers with respect can build trust that withstands the test of time.

The rise of digital banking has dramatically changed how customer service is delivered. AI, mobile apps, and online banking offer 24/7 support and allow customers to handle routine tasks independently. However, while automation boosts efficiency, it cannot fully replace human interaction, empathy, or personalized advice.  Bruning Bank strives to blend digital convenience with the human touch.

Another growing concern is accessibility. With diverse customer bases—including seniors, people with disabilities, and non-native language speakers—banks must ensure that services are inclusive. Providing multilingual support, user friendly mobile banking, and options for in-person assistance can go a long way in enhancing accessibility.

Looking ahead, banks that succeed will likely be those that view customer service not as an expense, but as a business model. Investing in staff training, adopting cutting-edge service technologies, and actively collecting feedback are key steps toward improving customer experiences.

Ultimately, customer service for Bruning Bank is not just about solving problems—it’s about building relationships. In an industry built on trust, treating customers with care and attention will always be the foundation of our success.

-Evelyn Vasquez, Loan Administrator-

“We may never understand His wisdom, but we simply have to trust His will.”

Sonny Manley
President
Hebron

“Be kind because everybody is dealing with something you know nothing about.”

Jim Scott
President
Broken Bow

“Part of attaining success is surrounding yourself with people that share the same drive, determination and direction that you want to achieve.  I feel the people we hire at Bruning Bank represent those assets and they strive to help our customers build, grow and thrive in business as well as personal endeavors.” 

Todd Clabaugh
President
Kearney

"You’ve heard this before, '50% of success in your life comes from just showing up, more precisely showing up on time and being there when you are supposed to be.' That does not apply only to financial success it applies to everything. Your persistence in being there and being present and engaged in your family, your church and your work/career, you don’t have to talk a good game to be successful, you need to do. If you show-up, you're half way there.  And when you show-up, help will be available to get you the rest of the way.  Thanks to all of you that show-up!" 

Jerry Catlett
President & COO
Bruning

“At Bruning Bank, we are about building relationships. If you walk through our doors, we want you to feel like family. Whether it is your first time in, or you are a long-established customer, we want your experience to be positive, insightful, and lasting. The people we employ are vital in this role and do an amazing job carrying out the values and mission established by the bank. I truly feel this is what sets Bruning Bank apart from other institutions.“

Luke Thorell
President
Holdrege